Ivonne Pineda-Martinez

Email: ivonnemartinez@the424agency.com
Website: the424agency.com
Phone: (424) 278-5557
Instagram: ivonnemartinez.prpm
LinkedIn: Ivonne Pineda-Martinez

PROFILE

Over the last 20+ years, I’ve built my career bringing complex, high-stakes projects to life at the intersection of entertainment, global corporate strategy, and social impact. My path has taken me from managing high-profile international tours with icons like Luis Miguel to steering operations for global tech giants like Foxconn, and producing cause-driven gala dinners that raise critical support for nonprofits.

I thrive in fast-moving, high-visibility environments alongside global stakeholders, creative teams, corporate executives, and public figures. My strength is bringing clarity and structure to big ideas—connecting the right people, sharpening strategy, and building cross-border partnerships that turn ambitious vision into tangible results.

GLOBAL PERSPECTIVE

Born in Mexico City, raised in Los Angeles, and professionally shaped across binational and international environments, with a unique ability to navigate and connect diverse leadership landscapes with authenticity and strategic clarity.

CORE EXPERTISE

Project Leadership
Cross-Border Strategy (U.S.–Mexico)
Executive & Stakeholder Alignment
Multidisciplinary Team Leadership
Community & Social Impact Initiatives
Cultural Intelligence & Narrative Strategy

LANGUAGE

English (Fluent)
Spanish (Native)

EXPERIENCE

2021 – PRESENT | Founder The 424 Agency | Los Angeles, CA

Founded and lead a boutique consulting agency focused on project leadership, strategic communications, partnerships, and high-impact initiatives.

Women’s Leadership: As a Certified John Maxwell Leadership Coach, I deliver specialized Spanish-language programs that empower female entrepreneurs to unlock their leadership DNA to scale their businesses.

Culinary & Philanthropic Initiatives: Spearhead purpose-driven gala dinners and high-profile culinary events in partnership with an exclusive network of Michelin-starred chefs, creating high-impact service concepts and fundraising experiences across borders.

2026 – PRESENT | CANADEM USA | Los Angeles, CA

Executive Director: Lead strategic programs, partnerships, and cross-functional initiatives focused on leadership development, diplomacy, education, and community impact. Oversee stakeholder engagement and program development while building collaborations that connect emerging leaders, institutions, and communities across borders.

May 2025 – December 2025 | San Diego, CA

Content Director – Gente Bonita Life Style Magazine

Direct content and narrative strategy, elevating Hispanic voices and cross-cultural identity through storytelling Cross-Sector & Partnerships.

SOCIAL IMPACT

Social Impact & Binational Campaigns. Lead initiatives that connect U.S.-based stakeholders with nonprofit efforts in Mexico, strengthening cross-border collaboration and shared mission.

Nov 2024 – May 2025 | Project Manager & Strategic Consultant

MULTINATIONALS

Sony-Foxconn | Mexico
Mar 2014 – Feb 2021

Corporate Affairs / President’s Office Communication Liaison

Led cross-functional initiatives within a global technology manufacturing environment, collaborating across leadership, operations, and employee-focused programs. Worked within a large-scale organizational environment of 4,200+ employees, supporting leadership development, organizational initiatives, and strategic projects.

MEDIA & ENTERTAINMENT | CAREER FOUNDATION

LION ENTERPRISES 2002 – 2012 | Beverly Hills, CA

Talent Management Office – Luis Miguel Global PR, Media Relations & Production Coordination | Worldwide Touring

I collaborated within the management office of Luis Miguel, supporting global public relations efforts, international media relations, and production logistics for worldwide tours. Operating in a highly strategic and detail-driven environment, I contributed to shaping the public image of one of the most iconic figures in Latin music.

La Opinión Newspaper | Los Angeles, CA

Administrative Specialist – at La Opinión, supported executive functions to ensure seamless operational continuity in a fast-paced media environment.

Fonovisa Record Label | Los Angeles, CA

PRESS Department – Successfully executed high-profile press junkets, red carpet coverage, album launch campaigns, and crisis communications to elevate brand awareness and maximize market reach across the U.S. and Latin America.

Univision KMEX | Los Angeles, CA

Entertainment Morning Show

Talent coordination team managing the end-to-end logistics and experience of high-profile guests, celebrities, and industry figures.

EDUCATION

2023 – 2025 | Executive Professional Development

Continuous development in advanced Project Management, AI Fundamentals, strategic execution, and emerging technologies supporting modern project leadership.

2022 – John Maxwell Leadership – Leadership Certification

2021 – UC Berkeley Executive Program – Design Thinking

2020 – EGADE – Tecnológico de Monterrey Business School Executive Program

2018 – UC Berkeley Executive Program – Mindfulness Leadership Search Inside Yourself

1996 – Cal State Dominguez Hills – Communications

1994 – El Camino College – TV & Media Communications